Unlock instant value insights with our AI Agent: it scores your proposals on a 100-point scale across 40+ key attributes, tailored to your domain. See exactly where you outperform—and where to optimize for greater impact.
Pricing isn’t a spreadsheet problem. It’s a value problem.We believe pricing should reflect the real value you bring to your clients — not just your time, effort, or headcount. That’s why we build AI agents that think like your best sales strategist, not your accountant.
Discover how your prices compare to industry standards with our exclusive survey on tech services pricing.
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Soft Fight is a team of AI builders, pricing strategists, and tech services veterans. We help IT & Software Services companies stop underpricing their value — with AI agents that analyze, optimize, and win more client proposals.
We believe too many IT & software teams deliver great technical work, but are not able to capture back enough value from their clients.
This is happening because value selling and value based pricing are not well known, understood or applied by the owners and business executives of tech services companies.
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Soft Fight builds Agentic AI tools that help IT & software services companies improve how they price, scope, and sell their work. Our solutions are designed to align sales, delivery, and finance teams around smarter, value-based pricing.
We work with IT and software services companies, typically with 1,000 to 30,000 employees. Our clients include firms delivering custom development, cloud engineering, data & AI, QA, DevOps, ERP, and other services.
If your pricing is delivery-led, decentralized, or still focused on hourly rates, we can help.
Across dozens of pricing transformations, clients have achieved:
Results depend on the use case, but pricing gains are often realized within weeks, not months.
Our Agentic AI analyzes internal data (CRM, proposals, pricing models, contracts, transcripts) and gives your teams real-time feedback and recommendations.
It doesn’t replace your people. It guides them with contextual intelligence, aligned to your workflows.
No. Your teams remain in control at all times.
The AI does not send messages, proposals, or emails to clients. It operates in the background, helping your people make better pricing and negotiation decisions.
All AI agents run within your infrastructure or in a secure, isolated environment. No client data is shared or exposed.
We comply with strict privacy and data protection standards. Nothing is stored or transmitted without your consent.
Traditional pricing consultants deliver one-off improvements and PowerPoint slides. Generic tools offer static templates that don’t fit the complexity of IT services.
We provide a scalable AI workflow that adapts to your deals, your systems, and your teams. Think of it as embedded pricing intelligence, not an external expert or a rigid tool.
Yes. Our Quantify Value Agent is free for a limited time.
It helps you evaluate pricing gaps, uncover hidden value, and build a better pricing narrative, quickly.
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