_Your team needs to know what is the plan so they can follow it.
_Think business objectives, customer’s industry and pricing model applicable to different customer segments.
_Each customer is different. Each project team has different skills. Costs vary. The prices you charge should also be different > calculate the optimum price for each project.
The single source of truth for your pricing strategies and rate card.
A way to minimise decision making noise and biases in your price calculation process.
